OK GO: music video phenomenon

OK GO is a rock band of alternative music. They are famously known for their innovative and creative music videos. The band consists of the following four members: Damian Kulash, Tim Norwind, Dan Konopka, and Andy Ross (replaced Andy Duncan). Their band has reach world-wide fame and YouTube legacy.

 

Their first major claim to fame started with "Here It Goes Again". This music video is a single continuous take. The band preforms elaborate dancing on treadmills. The video received over 100 millions views on YouTube, premiered on VH1's Top 20 Countdown and was preformed live at the 2006 MTV Video Music Awards. The video has been parodied in pop culture cartoons. Foster's Home for Imaginary Friends, The Simpsons and Fairly Oddparents have done their own impressions of the video.

In recent years, OK GO has done a music to promote the Muppets return to the big screen. The band recreated the show's theme song. In the video, the two groups do a mash-up involving their icon appearances. The characters go wild with an explosion of gags and laughs. One notable part is when the band becomes a bunch of puppets, and the Muppets take control. The video ends with members of each group waking up for a dream. The whole thing seems to be a nightmare and they become fearful of the collaboration.

Most of OK GO's videos are stylized with visuals. Stop-motion, single takes, and guess appearances are just some of the techniques used. The group preformed with the marching band from the University of Notre Dame. They drove a car through a music machine. OK Go built a massive Rube Goldberg Machine. They only common factor in all of the videos is that no animation or computer graphics were used and all of it was live-action.

I personally recommend this group. Even if you don't enjoy their music, their music videos with keep you interested and entertained.